Joel Pickering

With over 35 years of experience in the healthcare marketing industry, Joel Pickering serves as the Chief Marketing Officer for Biote. Driven by his passion for health and wellness, Joel joined Biote to help lead and shape the future of the company’s marketing strategy.

Throughout his career, Joel has spearheaded award-winning global marketing initiatives for medical devices and biologic products. He has a proven track record of expanding market share and increasing visibility across diverse healthcare audiences. His leadership is marked by a forward-thinking vision and a relentless drive for innovation, always inspiring teams to achieve exceptional results.

Before joining Biote, Joel held senior roles including General Manager – USA for Systagenix Wound Management, Vice President of Marketing at PolyRemedy, Vizient, Inc., and Urgo Medical North America. He also served as President and Sales & Marketing Lead for TRX BioSurgery for six years, where he played a pivotal role in defining branding strategies, product development, and market expansion.

Joel earned a Bachelor of Science in Communications from The University of Texas at Austin.